Newsgroups: tnn.real-estate
Subject: How Do You Find The Motivated Sellers?
From: Richard
Date: Sat, 21 Oct 2006 21:35:22 GMT
Advertising is expensive, but it is a necessary evil. How else will the
motivated sellers find you? A real estate investor that does this
individually for their own county will find out just how truly expensive it
is. We advertise in all counties and offer the global visibility of the
internet. Our service allows our member investors to pool their resources
naturally by using the membership fees of many to finance centralized
advertising for our website. When sellers across the nation want to sell
their home, they come to our website, and the data is delivered exclusively
to the appropriate member. That is how we are able to run a national scale
advertising campaign while offering exclusive seller information to each our
of members at a low, flat monthly rate.
Growing Our Network:
We currently offer two rate plans. The primary rate plan allows a real
estate investor to receive all seller leads generated for a given county.
Once a real estate investor controls a county account, seller leads for that
county are not shared with anyone else. This is why we expect this plan to
be extremely popular.
During the growth phase of our network, we are also offering a secondary rate
plan. The secondary rate plan allows real estate investors to receive all
non-exclusive seller leads generated for a given state. The seller leads
generated for counties controlled by an investor member via the primary rate
plan are presented only to that investor. All the seller leads received in
that state for the other counties are delivered to the investors
participating in our secondary rate plan. These leads are not exclusive and
are delivered to all investors participating in the secondary rate plan.
There are more of these leads since more counties are involved, but they are
scattered across the state.
Having these two rate plans allows our network to evolve gracefully.
Naturally, the hottest counties are snatched up by investors first (click
here now to see if yours is still available). In the early phase of our
network, there are still lots of uncontrolled yet productive counties in each
state for which seller information is being collected. We want to deliver
fast results to the sellers using our service so this information is made
available to investors across the state on a non-exclusive basis. This
allows real estate investors to sample the incoming data for a reduced fee in
order to determine which of the remaining counties are the most productive.
As our network of investors grows, our advertising budget grows. More
advertising exposure increases the number of participating sellers so all
counties get more seller leads. This increases the investor demand for the
remaining counties, which will eventually all generate enough leads to easily
justify the membership fee for exclusive control, and the secondary rate plan
will be discontinued at that time. In fact, the accounts themselves could
eventually become a commodity for controlling investors to sell.
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