From: yaser@landmark-dubai.com (Yaser Anwar)
Newsgroups: misc.invest.real-estate misc.invest alt.invest alt.invest.real-estate alt.invest.real-estate.methods
Subject: Marketing Action Plan! Please help out
Date: 14 Jan 2004 23:38:44 -0800

Hello, this is my marketing plan, please help me develop a stronger
plan. Any suggestions, comments are more than welcome. thank you very
much.

Today's Action Plan - 

·Perform Needs Analysis & Present Best Alternatives
·Counsel Owner to Establish a Fair Competitive Price Based on Multiple
Professional Sources, not one opinion.
·Complete the Necessary Listing Paperwork & Collect Supporting
Exhibits such as Keys, Surveys, Mortgage Information, etc.
·Help Owner Decide on Location for Yard Sign, if Allowed
·Leave the "Preparation Checklist" and Advise you as to Any Positive
Enhancements that can be Made to the Property in Order to Attract More
Buyers to Your Property
·Establish the Owner's Preference for the Frequency of Follow-up
Reports
·Inspect Mechanical Components for Home Warranty Coverage
·Leave Business Cards with Owner to Give to Buying Prospects


      Tomorrow's Action Plan - 

·Turn in Listing Package & Begin Verification of Listing  Information
·Submit Listing to the Company Sales Team to Review for Their Buyers
·Submit Listing to Local Multiple Listing Service(s)
·Insure that the Listing is Placed on the Internet
·Schedule Property for Office Tour
·Disribute Listing to Office Associates & Affiliate Offices
·Mail & Call Surrounding Homeowners to Announce the New Listing
·Order Yard Sign to be Installed
·Order a Lock Box to Insure Best Access to all Realtors for Greater
Exposure
·Develop a list of Features and Benefits of Your Home for all
Advertisements and Promotions
·Compose Three Classified Advertisements
·Consult with Financial Officer to Make Certain that the Home will
qualify for loan
·Obtain Appraisal opinion
·Mail or Fax Appropriate Application(s) i.e. Buyers Home Warranty, 
Referral, etc.

       Action Plan/ (Within 5 days) 

·Install "For Sale" Sign with Home Warranty Rider
·Call the Top 40 Sales Professionals in the Area that Sell 35% of all
Homes Sold in this area to Promote Your Property and Match with
Possible Buyers
·Create Property Feature Sheets and/or Property Brochures
·Re-Calculate Landmark Properties "Sold Rating"
·Follow up with Financial Officer
·Follow up with Appraiser
·Arrange for CMA Verifications


       Action Plan/ (Within 15 days.)

·Tour Home & Collect Evaluations
·Create Associate Alliances with Others Who have Listings in the
Immediate Area
·Review Listing Printouts to Confirm Information is Correct
·Review Marketing Activity with the Owner
·Deliver "Three Ways To Finance" Materials to Owner
·Review Appraisal Information
·Review Financial Information
·Review Prepare Home for Sale Check list and Follow-up on enhancements
made if needed.


      Action Plan/ (Within three weeks)

·Schedule Open House & Invite Surrounding Neighbors to Attend
·Submit Open House Advertisement to Local Paper
·Contact local Realtors to invite them to Open House
·Follow-up on Showings & Collect Comments
·Review Marketing Activity with the Owner
·Review all CMA Verifications with Owner

Yaser Anwar
Landmark Properties L.L.C.
The Fairmont
Office 612, Dubai
United Arab Emirates
PO Box: 74454 
Tel: 00971 4 3316161 
Fax: 00971 4 3314949  
http://www.landmark-dubai.com/
Dubai Properties, Freehold & Leasing properties!
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