From: "Canzie" 
Newsgroups: alt.invest.fsbo alt.invest.real-estate.methods alt.real-estate alt.real-estate-agents alt.real-estate.commercial.fl-south
Subject: Re: Realtors are Still Loved by the Public
Date: Tue, 11 Nov 2003 01:30:07 GMT

ehcorp,

I was gonna reply when this originally came out, but it is simply too
pathetic to have responded to.  Like reading a post saying "Water to power
all cars by next year", it is just plain stupid


 wrote in message
news:2aa9d431.0311101711.42f6c49f@posting.google.com...
> This is a bogus study funded by Realtors for Realtors.  This is akin
> to Saddam running for office and getting 100% of the vote.
>
> Cite an independent survey and you'll find brokers at the bottom next
> to used car salesman & hookers.
>
>
>
> "ACIM Files"  wrote in message
news:<%mErb.57095$SV2.52626@bignews3.bellsouth.net>...
> > For more information contact:
> >
> > Steve Cook 202/383-1014
> > scook@realtors.org
> >
> >
> > Public Approval Ratings For Realtors® Jump in Annual Tracking Survey
> > CHICAGO (October 31, 2003)? Public support for Realtors® improved
> > dramatically over the past year, more than during any other 12-month
period
> > in the six-year lifespan of the National Association of Realtors®'
Public
> > Awareness Campaign, according to the results of an annual survey of
> > consumers conducted to measure the advertising campaign's effectiveness.
> > More consumers than ever believe that using a Realtor® makes selling a
home
> > easier (up 9 percent over last year); that buyers and sellers can be
> > confident in using a Realtor® (up 9 percent); that Realtors earn their
> > commissions (up 14 percent); and that Realtors® can more effectively
promote
> > the sale of homes than sellers can on their own (up 8 percent).
"Clearly,
> > NAR's Public Awareness Campaign has achieved a significant breakthrough
this
> > year despite more competition than ever for the attention of real estate
> > consumers. The support of nearly 1 million Realtors® has made it
possible
> > for us to educate consumers about the importance of doing business with
a
> > Realtor," said Frank Sibley, NAR senior vice president of communications
> > The survey of 1,000 homebuyers and sellers also found that over the life
of
> > the Public Awareness Campaign the percentage of homeowners who intended
to
> > sell their home on their own is down from 29 percent in 1999 to 20
percent
> > in 2003. The data corresponds to the NAR's Profile of Homebuyers and
> > Sellers, which found that in 2003 only 14 percent of home sellers
actually
> > sold their homes without the help of a real estate professional, a
decline
> > in "for sale by owners" from historic levels.  Three out of four
consumers
> > are aware of the NAR's advertising campaign. Total consumer
awareness?aided
> > and unaided--increased from 67 to 75 percent over last year, a new
record.
> > Unaided recall increased from 37 percent in 1999 to 51 percent in 2003.
NAR
> > also surveyed Realtor® members and found a similar surge in awareness of
the
> > advertising campaign. Between 2002 and 2003, unaided advertising
awareness
> > increased from 65 percent in 2002 to 70 percent in 2003.  Among both
> > consumers and members, recognition of the new theme line?'Work with
someone
> > who will work with you'?is up substantially from 2002 awareness of the
> > slogan and now equals the highest awareness level for the previous
slogan,
> > 'You've got a life, we let you live it.' The new slogan was adopted last
> > year.  Eight out of 10 Realtors® said the advertising campaign is
effective,
> > and 80 percent of new members who have joined within the past two years
said
> > the advertising was very important in their decision to become
Realtors®.
> > Ninety-five percent of Realtors® support continuing the advertising
> > campaign, which is authorized to continue through next year.  This year
NAR
> > is spending nearly $20 million on more than 3,400 network television and
> > radio spots. Radio advertisements began during February and ran through
> > mid-October. Television advertisements began the week of March 10 and
ran
> > through mid-September. The campaign is funded by a special assessment of
$20
> > per member.  This year the campaign included new Spanish-language radio
> > advertisements that appeared on Hispanic radio networks. While national
in
> > scope, the effort focused on the top 25 Hispanic markets in the country.
The
> > buy included 10 weeks of advertising on Hispanic Radio Broadcasting and
> > Radio Unica, two of the top Hispanic radio networks. More than 300
> > commercial aired during that time.   The National Association of
Realtors®,
> > "The Voice for Real Estate," is America's largest trade association,
> > representing more than 950,000 members involved in all aspects of the
> > residential and commercial real estate industries.