From: Daytona 
Newsgroups: uk.finance
Subject: Marketing guru hired to rebrand social housing !!
Date: Fri, 18 Jul 2003 12:39:36 +0100

Stephen - you missed a once in a lifetime opportunity !! -

"The federation has started an ambitious project to tackle the poor public
perception of social housing that has meant that many housing associations have
had problems letting their properties. 

It has hired the marketing guru Wally Olins to produce a positive brand identity
for the sector. As part of the market research for the project Mr Olins founds
that many housing association "customers" were put off the sector by the fear of
bad neighbours."

http://society.guardian.co.uk/housing/story/0,7890,848897,00.html

Daytona